Experience the way business is done in China – firsthand.


*The following team of experts participated in the previous boot camp, minor changes are possible.

Zvi Shalgo
China-based entrepreneur and investor since 1996
Zvi served as General Manager of two Israeli companies in China before establishing his own business group. Among his initiatives in China are PTL Group, CI3 Incubator, Synergy China Fund and more.
Eran Lasser
Hi-tech referent to Synergy China Fund
Eran is the founder of John Bryce, Israel’s leading hi-tech training company. Eran ran the Matrix Global and John Bryce penetrations to China, including the establishment of Matrix's first development center in China, and is intimately involved in Israeli hi-tech/Chinese market endeavors.
William Bao Bean
Managing Director, Chinaccelerator
William is a Partner at SOSV, a US$250m accelerator focused venture capital fund, and the Managing Director of the Mobile Only Accelerator (MOX) and Chinaccelerator, East Asia's first startup accelerator. Since 2005, William has been ranked multiple times as a top Tech Analyst and stock picker in the Chinese and Asian market, by publications such as Forbes, SCMP, and Starmine
Yoav Chernitz
CEO, TRIG Talent
Working in Shanghai since 2007, Yoav has extensive hands-on management experience in China in both international sales and business development. His knowledge includes IT, Web, software development, wireless and outsourcing industries. 
Cyril Drouin
Chief eCommerce Officer Greater China, Saatchi & Saatchi
Living and working in China since 1998, Cyril is helping international brands and retailers to optimize or create their digital & eCommerce presence in China. He is also a regular well-respected speaker and trainer at various digital and eCommerce conferences and MBA programs, and holds a Master degree in IT & Mathematics.
Steve Mushero
CEO & CTO, ChinaNetCloud
A serial entrepreneur and global technologist, with over 20 years of technology management experience. Founded ChinaNetCloud, China’s Leading Internet server management company. Previously served as a CTO of Tudou (China), Intermind, New Vine Logistics, and Advanced Management Systems.
Yuchen Zhang
Country director, Startup Leadership Program
Yuchen is running a business ( that connects over 25k SME owners and entrepreneurs across China. He is also the country director of Startup Leadership Program (SLP) , a global entrepreneur training program that runs in 26 cities across US, EU, and Asia Pacific. Yuchen has a Doctorate in Software Engineering and 5 years of work experience at Philips Research.
Arie Schreier
GM China, PTL Group
Arie has over 18 years of management experience with companies and diplomatic missions throughout Asia, Australia and South America. He has spent the last 11 years in China, providing management support for international companies operating in the Chinese market. Arie has a vast experience in managing projects and local teams over a wide range of disciplines - logistics, administration, HR, recruiting, finance, and manufacturing operations in China.
Lui Kam
Partner, ShanghaiVEST
Lui has a Sino-French bicultural background, LBS (EMBA) and Electronic Engineer, PhD in Digital Image Processing, and 11 years of work experience in advanced technology R&D programs management. Since 2008 Lui has advised and helped Western companies expand, develop and operate their Chinese operations.
Choy Yiu Chan
Choy Yiu Chan is an International lawyer since 2001. Specializes in corporate, employment and commercial law in Europe and Asia, and all legal matters related to the market entry in China.
Zach Lichtblau
Zach Lichtblau advises companies in their legal operations in Greater China since 2005. He focuses primarily on corporate and business law in an international context. His language skills and understanding of the Chinese legal system and the history and Chinese culture are valuable assets.
TT Chen
Operating Partner & Executive Coach, Taplow Group China
With over 30 years of experience in multinational companies, and after completing 9 interim GM/CEO roles in the past 11 years, T.T. is the chair of Manufacturers' Business Council under AmCham Shanghai since 2009. He is currently helping private equity firms and western firms in China in roles such as interim GM/CEO, executive coach, board member or problem solver. 
Siebe Gerbranda
Asia Director, TheGeorge
Heading the Asia operations for independent marketing agency TheGeorge. Specialize in brand building for overseas companies and integrated marketing campaigns. Projects In China range from brand identity and web development to celebrity campaigns and WeChat games.
Simon de Raadt
GM China, Mains International
Heading the China operations of Mains, Simon is an expert on cross-border logistics from and to China, with a built up knowledge and foothold in the cross-border E-commerce market. He is also a Co Founder at DigiDutch, a platform helping Western brands to sell online in China.

Additional contributors in panels and training sessions:

Roni Eshet
Tomer Segev
Leonid Beder
Danny Synclair
Adam Efrima
Dan Berman
Issey Ende
Miliyun Chiu


China Boot Camp is organized and hosted by PTL Group in its headquarters in Shanghai.

PTL Group provides management and operational support for international companies in China, utilizing extensive local experience to manage and control diverse business operations in the most efficient and effective way. The China Boot Camp is our way of investing in the next generation of Israeli start-ups, and guiding them toward success. |